Supporting Southend United means supporting everything it stands for.
When we chose to become the back‑of‑shirt and box office sponsors for Southend United, we made a deliberate commitment: our support extends far beyond the men’s first team. It’s about the entire club — the women’s team, the youth teams, and the heartbeat of our community across Essex.
Our involvement in Southend United’s Draw Her Into the Game initiative is now a perfect example of that commitment in action. With so many incredible women across the BTMK team, together, we’re proud to stand behind a campaign that champions diversity, elevates young voices, and empowers the next generation of female players and fans. It’s a project that stands alongside our belief that football should be a place where everyone belongs.
This partnership isn’t just about having our name on the shirt, although we do love that— it’s about creating meaningful, lasting impact. It’s about showing every player, whatever their age or gender, to feel supported, valued, and backed by their community, including all of us at BTMK.
